The Blog Archive

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I try to write about three times per week. Most of it is pretty good and will probably help you grow your business. If it doesn't, then I probably can't help you.

You can use a traditional RSS Feedreader with this fancy-dancy link. I think this approach is harder but if you want to do it the hard way, who am I to say otherwise?

You can use a traditional RSS Feedreader with this fancy-dancy link. I think this approach is harder but if you want to do it the hard way, who am I to say otherwise?

Read The New Blogs
Relax, I'm the expert

Beware of the social media "guru"

Today the marketing world is alight with the right way to market. Everyone is trying to get into helping you market your business online. From email marketers, search engine optimizers and pay-per-clickers to the ever-popular social media "experts."
Read On!
Posted in my web strategy blog on Tuesday, April 2, 2013 at about 8pm.
This posted is tagged: Social Media
Ian

Are you communicating or talking?

How often do you truly listen to what others have to say? How often do you really take the time to understand their point of view? We should all try to see how our responses to others demonstrate we either care or we are ignoring.
Read On!
Posted in my personal blog on Monday, August 20, 2012 at about 11am.
This posted is tagged: Communication
Troop 119

A Scout's Life For Me

I think that all too often we think of our youth and irresponsible, arrogant, unappreciative and uncaring. We think that our youth don’t really care. My experience last week at scout camp was just the opposite.
Read On!
Posted in my personal blog on Monday, July 30, 2012 at about 2pm.
This posted is tagged: Scouting, Boy Scouts

Dog People Are Born Not Made

Last year I had a hair-brained idea that we'd get a dog. I had dogs growing up and I remember that I loved them. However, Jen and I had always agreed that we weren't dog people. We never wanted to have to worry about them.
Read On!
Posted in my personal blog on Saturday, June 23, 2012 at about 3pm.
This posted is tagged: Dog

Web Is The New Real Estate

Nothing says you are qualified to build a Web site, perform search engine optimization and consult on social media like "I couldn't work in my past field so I started my Web company. I'm a painter or a lender, I can do anything!"
Read On!
Posted in my web strategy blog on Thursday, June 21, 2012 at about 9am.
This posted is tagged: Web Design, Social Media, Search Engine Optimziation
Dodge Durango

Designing the User Experience

Sometimes, it is the simplest of design changes they can make all the difference in the world. Simply being able to use the car key to turn off the car alarm or a larger bag for a tent can make the user experience so much better.
Read On!
Posted in my business blog on Monday, May 14, 2012 at about 8am.
This posted is tagged: User Experience
Orange Julius

I Hate Online Malls

My advice, don't use an online mall. Avoid them at all costs. They are a waste of money. There are too many free places to list your site and Google is really where you want to be.
Read On!
Posted in my web strategy blog on Wednesday, May 2, 2012 at about 9am.
This posted is tagged: Online Malls
Spirit Airlines CEO Ben Baldanza

When Your Policy Sucks, Suck It Up

Spirit Airlines is ignoring the story in social circles. Even if their policy is very clear, the cost of not refunding the $197 is way too high. They have a real PR crisis here… what will they do to fix it?
Read On!
Posted in my business blog on Tuesday, May 1, 2012 at about 2pm.
This posted is tagged: Customer Service
lego

Customer Experience

It doesn't matter if you are a grocery store, an oil change shop or a toothbrush specialist. If you create an experience that your target audience will love, they will continue to come back and buy more from you.
Read On!
Posted in my business blog on Tuesday, April 17, 2012 at about 1pm.
This posted is tagged: Customer Experience
Pink Princess Phone

Excellent Customer Service Isn't Enough

We all think that if we strive for customer satisfaction levels of 90% or 95% that our sales will increase. That is not really the way it works. Those who are obsessed with satisfaction are focusing on the wrong metric.
Read On!
Posted in my business blog on Friday, April 13, 2012 at about 12pm.
This posted is tagged: Customer Service
hand print

Five easy tactics for SEO

SEO is something that needs to be continually addressed. Not only does a site need to have new content added all the time, but the existing, static content, needs to be adjusted, changed and modified.
Read On!
Posted in my web strategy blog on Thursday, April 12, 2012 at about 12pm.
This posted is tagged: Search Engine Optimziation
Banner Bank Junk Mail

Losing on Mailing Lists

Be careful when you buy your mailing lists because you might be sending mail to an address that will end up being nothing but a waste of time and money for you. In other words, mailing lists can be a big fail for you.
Read On!
Posted in my business blog on Wednesday, April 11, 2012 at about 1pm.
This posted is tagged: Mail

Be Willing to Fail

We never succeed without failing. If you aren't willing to fail a few times, you'll never be able to accomplish your potential.
Read On!
Posted in my personal blog on Tuesday, April 10, 2012 at about 10am.
This posted is tagged: Fail
Set it and forget it.

SEO: You can't set it and forget it.

I talk with clients all the time about ways to optimize their websites for increasing traffic. Since this is one of the services we offer in our company, it’s pretty important that do our best to stay on top of things. But, you can't set it and forget it.
Read On!
Posted in my web strategy blog on Monday, April 9, 2012 at about 1pm.
This posted is tagged: Search Engine Optimziation
Corey Smith's Website on a Sketch

What is the Domain Name Service (DNS)?

Have you ever wondered what DNS is? No? Well, you probably should understand it at least from a high level. So, here's everything you never really wanted to know about it. As a starter it's the Domain Name Service.
Read On!
Posted in my web strategy blog on Thursday, March 29, 2012 at about 2pm.
This posted is tagged: Domain Name Service, DNS
SEO, Search Engine Optimization

SEO Does Not Equal Traffic

While you won't increase your traffic with SEO directly, it is the first step to be able to grow your business. As you gain more credibility for obvious search terms, you'll be able to increase rankings in those that people are actually clicking on.
Read On!
Posted in my web strategy blog on Tuesday, March 13, 2012 at about 3pm.
This posted is tagged: SEO, Search Engine Optimziation
Vin Fiz Placard

The Grape Drink Everyone Forgot

For over 100 years, a grape drink that tasted like a cross between "horse slop and river sludge" and that you had to "sneak up on it to get it down” has had a lasting impact on aviation history of Austin, Texas and I bet that no one knows that.
Read On!
Posted in my business blog on Friday, March 9, 2012 at about 5pm.
This posted is tagged: Vin Fiz
Policitcally Correct

Political Correctness Makes Us Losers

When we worry about being politically correct, we find that we are always trying to figure out who we are going to offend next. We worry that if we say something that the ignorant will get offended because they think we intended to hurt someone else.
Read On!
Posted in my personal blog on Friday, March 2, 2012 at about 11am.
This posted is tagged: Political Correctness
Ian and Crib

Take a Breath

Sometimes we get so overwhelmed that we can only see the trees right in front of us and, all too often, if we’d just look beyond a little we’d be surprised to find that the edge of the forest is only a short distance off.
Read On!
Posted in my personal blog on Tuesday, February 28, 2012 at about 10am.
This posted is tagged: Challenges
SearchEngine

Search Engines & People Want Content

We never know what people will care about. Every day, people are searching for combinations of key words that no one has ever searched before. The only way to capture those visitors is to write new content. The keywords will be found and people will come.
Read On!
Posted in my web strategy blog on Monday, February 20, 2012 at about 7am.
This posted is tagged: Search Engine Optimziation

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