I'm surprised how often I still get friend requests on Facebook from businesses. It's been a couple of years since I wrote my post on "Facebook No-Nos." It's time to revisit.
Choosing the correct type of Facebook page for your business is extremely important. If use a personal account for your business page, not only will you not be able to manage your business information properly but you will miss out on many features that can allow you to better promote your business offerings.
In addition to the ability to promote your business, you'll be able to some great analytics about how your page is performing. People can fan your page without being friends. You can even promote posts that are doing well so they can do that much better.
While I won't discuss exactly how to do this in this post, if you choose to do it yourself, you'll want to make sure that you categorize your business correctly and setup the page properly. This link might help you in your quest to getting your business page set up.
There are six key categories for setting up your page. Unfortunately Facebook doesn't give any clear guidelines on the definition of each of the pages so I've included how I think they should be considered.
- Local Business or Place - If you have a small store or a location for a chain you can be a local business or place. Make sure you actually have a location to use this. Assume people will visit you at this location.
- Company, Organization or Institution – You might consider this as a b2b company, a professional group (networking group, association) or an educational institution. Even a non-profit, which you've chosen to not have a local business page, would fit here.
- Brand or Product - If you are an author, this could be your book. As a company, this is your specific product... assuming that people care about it. If you sell Amazing Toothbrushes, this would be the brand page for Amazing Toothbrushes.
- Artist, Band or Public Figure - You could be a politician, musician or an author.
- Entertainment - Consider this for an entertainment venue that doesn't fit well with local business or place. This could also be used for a big event that seems more than just an event page.
- Cause or Commnity - This wouldn't be for a non-profit but for the cause a non-profit supports. It could be a local movement or something many people are working for but you might not have an official organization backing it.
As you take the time to set up your page properly, you'll find your options for marketing your business will open up quite a bit.
Now, if you have already done a no-no and created your business page as a personal profile, it's time to fix it. Fortunately, Facebook has a great tool and pretty good information on how to do this. You can click here to learn all you need to learn.
Setting up a business page is not difficult but is necessary to truly allow your business to succeed on Facebook. Taking the time to properly set up your Facebook fan page not only legitimizes your presence on social media, but it also helps to make it as easy as possible for your customers to find you!