The Two Most Important Questions

Of all the questions we ask (especially sales people) we often forget the two most important questions.

• How much can you spend?
• How do you want to finance?
• How many people are in your office?
• How fast can you hog tie an ROUS?
• Don't we get a lot of questions on a daily bases?
• Have you ever asked questions that you don't seem to get the answer you were hoping for?
• Are these enough questions for now?

We get inundated with questions every day. When I go to buy a car, I get the questions about finance (how much can you afford) and I get the questions about my favorite features (red or chartreuse ? -- yes I said chartreuse, deal with it).

The problem I have is that I never get questions that really matter. I never get questions that will help someone help me in the way I want to be helped.

The first most important question is, "What do you want (to do)?" Wouldn't it be nice if a sales person came to you and rather than asking you if you want this feature or that, he simply asked what you wanted?

The second most important question is, "Why do you want to do it?" The answer to this question may surprise you and may change the way you help someone reach their goals.

The next time you want to sell someone something (an idea or a product) ask the two most important questions and see if it helps you. When it comes down to it, if you can get the answer to these questions, you'll know how to help people solve their problems.