What do you want to do?

I sit in meetings with business owners and CEOs very often. My role in those conversations tends to the marketing side because of the services that Tribute Media offers. 

One common question that I seem to hear often from CEOs is, "What should my role in marketing be?"

That is an interesting question. It is interesting because I think it is the wrong question.

I think the question should be, "What do you want to do?"

Now, when thinking about this question, I am not only thinking about what do you personally want to do but I am thinking about what you want your company to do... or more importantly, what you want your business to be.

The challenge most CEOs, and most people for that matter, have is they have certain skill and desire sets that don't necessarily line up with the requirements of the job. Too often, we try to focus on doing the things we aren't necessarily good at or want to do because we feel that if we don't, it won't be done.

Until you can define the answer to the question, "What do you want to do?" You will never get to where you need to be. Until you can focus on doing what you are best at and what you love to do, you will always do what needs to be done poorly rather than getting the best people for the job to provide those functions in your company.