Watch your news sources!
I was doing a little news research on news sites tonight. I just wanted to understand a little better what was going on in the world around me.
I looked on two news websites Fox News and CNN. I was fascinated to note a distinct difference in their coverage.
The image on the right shows the main story on the cover of the home page. Seems like a pretty big story that Starbucks is suggesting to boycott all of congress in donations until they figure out the deficit. Here is the link to the story.
Howard Schultz, CEO of Starbucks, is serious about this boycott and claims there is widespread support. Here is an excerpt of what he said.
Until our elected officials show the leadership that all of us not only expect but deserve, it is time for us to stand firm and demand more from them. The business community values our role in the political debate and we do now more than ever as we’re facing an economic crisis. I don’t think now is a time to be stifling voices in the political debate. The variety of voices that participate are necessary now more than ever.
Yeah, there is no doubt that Fox News feels this is an important story.
I decided to look at CNN to see how they felt about the story.
Not on the front page.
I did a search to see the difference in how they placed. Below, I’ve included a screen shot from both sites. On CNN, the story doesn’t even appear, not even as a hint. In fact, notice their top story is from over three years ago and is about getting people to boycott Starbucks.
It’s probably important to know what your news sources feel is important to share. Seems to me that if a major retailer is suggesting the boycott of your employees (congress) that you should probably know about it even if you don’t agree with it.
Corey Smith and his wife are the proud parents of five wonderful children and live in Meridian, Idaho. He is the president of Tribute Media, a Meridian based Web Consulting firm.
He is the author of two books, "Do It Right: A CEO's Guide to Web Strategy" and "Tweet It Right: A CEO's Guide to Twitter." You can learn more about his books here.
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