Cover photos are a relatively new addition to Facebook. Whether you are talking about your personal profile or your business page, your cover photo is an important indicator to your audience about who you are.
What does your cover photo tell about your company? Sometimes you might want to simply show off your location so people know what you look like when they come to your office. Sometimes you want to show off a bit of your personality. Hopefully you don't want to show off how much you want to sell by displaying product information or messages about how great you are.
Feel free to even get a little creative with your cover photo. You don't have to limit yourself to just a simple photo. It can be something that really showcases who you are. You can even allow your profile image to interact with the main image.
Here's a sample of what I mean:
So, how do you do it? The first step is to make sure your cover photo has the correct dimensions. Your cover photo should be 851px wide by 315px tall. Make sure to leave the space where your profile image overlays the cover photo open.
Often times, the more simple the image you chose the better. A photo of your staff or your location is a good start. Showing off your brand in a way that showcases your personality is even better. Sometimes it takes a little time to choose the right image but don't be afraid to get a little create.
Also, feel free to change it up on occasion. You don't have to set it and forget it.
Additionally, there are a few standards for cover photos that Facebook does enforce. If you violate these policies you'll risk getting your page suspended.
Cover photos may not include:
- More than 20% text.
- Price or purchase information.
- Contact information.
- References to Facebook features or actions, such as Like or Share.
- Calls to action.
Get creative and create a cover photo that demonstrates how cool you really are.
