Advertising doesn't work if you are stupid.

So, I know that the title of this is pretty opinionated. However, when a marketer doesn't think about what he or she is doing, then the money spent is wasted.

I was looking at a website today and found the banner ad at the top of the page very interesting. Bear in mind that we are currently in the middle of August. I know that the weather in Boise has been pretty mild this summer and the high today is only about 88 degrees but this probably isn't an effective way to conserve energy. 

This was a rotating ad and the three images represent each of the slides in the presenation. I suppose I could have set it up as a rotating image but I thought seeing them in order would be more valuable.

I thought this was pretty funny as a stand alone ad. My furniture won't know the difference but my pocket book and their revenue would certainly know. Maybe they are in Celsius... probably not - that would be pretty hot.

Then, I decided to click on the ad and see where it took me and I literally laughed out loud.

Talk about a wasted ad. Not only is the ad the wrong message for this time of year and doing what they would suggest would cost you a fortune, but then the ad links to a page not found.

Some people might blame the company showing the ad but I would suggest that the real issue is the purchaser of the ad because they provide the message and provide the link to the page on their own site.

Moral of this story: don't do what they did.